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You can use headline news or obscure news as your hook. It could be local, national, or international.
Let's say you're a plumber and you learn that the price of copper, which has been sky-high for the last year, suddenly dropped. This means homeowners will soon be able to renovate their bathrooms or kitchens for less money as copper pipes will cost less.
Or an earthquake occurs halfway around the world, killing thousands, in a city thought to have a low risk of quakes. You are an owner of an insurance company. You now have an opening to offer advice on whether or not those living in your locale should have earthquake coverage.
Or a celebrity's young girl is kidnapped, ransomed, and returned home unharmed. Your company makes bracelets that secretly serve as location devices. Your bracelets would have allowed the police to locate the girl within minutes.
You got the idea?
In the first two of these situations, the business seeking publicity serves local customers only, so they should direct their publicity tie-in efforts to local newspapers, TV and radio. The third situation is where the company should first target national publicity as their customers can be found anywhere.
The simplest way to jump into action with your breaking news connection is to call a media outlet you have reason to believe would consider your story relevant and track down the reporter or editor who handles the subject matter. This is much easier than it sounds. This is because tips are the lifeblood for news organizations. Unlike companies that shield employees from the public, they must have a system of directing story suggestions to the right person.
You can simply call the main telephone number of your media outlet and ask for the "news desk". Then ask who to contact about real estate (for the first example), business (for second), or child safety (for third). You should explain your news connection in no more than four sentences to the person who is covering your topic. If you're leaving a voice mail message, end with your call-back number. If you're talking to someone live, finish your pitch, shut up and wait for their response.
You can make this sort of pitch by email also, if you have a reliable email address for a reporter, tip line or topical editor. Keep it brief and to the point and include a phone number as well as your email address for a reply.
It takes too long to pitch media outlets individually when you want to get national media attention for your story. If you have a particular media outlet you think would be a likely match for your publicity angle, contact them as described above. For example, the child safety bracelet story would be perfect for morning TV news shows like "Today" or "CBS This Morning." Otherwise, writing and distributing a press release is the way to go.
A press release presents your news tie-in in a specific journalistic-style format. To find examples of press releases, search Google "sample" These are usually 400 words or less, or a page. Use a press release distribution service such as PR Newswire, PRWeb or Emailwire to get your release in front or media people and the public.
Above all, do not delay. Don't delay. What's hot today might not be as exciting tomorrow or next week. You can learn all of the steps here now so that you are ready to take action when you hear about news that could make you famous.
1. Keep the Reading Level at the Recommended Level
The first and foremost goal of every content writer should have is to provide understandable content. We all know that not every Google user has a high level of education.
I only want to point out that your posts should contain fewer than 1% of the sentences from the 'Flesch Reading Ease Test. This will ensure that everyone can understand your content. This leads to a better traffic generation.
2. Site Speed
Make sure that, your site is working super fast. We all know that users will not wait more than few numbers of seconds to load their pages. To speed up the loading of your pages, remove any unneeded content from your posts. This is one of the simple techniques of OnPage Optimization.
3. Use Images and Videos
Search Engine Optimizers must include images and videos in all content. Because humans can easily understand any information by looking at images and videos.
Using Info Graphics (Display the exact message through single image) in your content is also a great way of On Page SEO Techniques.
4. Google Voice Search
Public has changed their way of searching. Now a days people use to simply ask their queries in Google Voice Search. They are able to get answers quickly by doing this operation. Search engine optimizers should be updated by switching to Google Voice Search.
5. Post in Yahoo! & Bing
The latest technique for SEO On Page Optimization is publishing articles in Yahoo! & Bing. We use to publish our posts in Google. But, the latest researches have declared that publish the posts in Yahoo! & Bing will leads to get more traffic.
6. Switch to 'https'
Many content writers will use http protocol to publish their articles. This is a new way to increase site traffic. Switch to the https protocol from http. It was also a well known latest SEO On Page Optimization technique.
7. Use keywords in your comments
On Page SEO Techniques is also a great way to increase traffic through comments. Google bots will also consider comments. Some of the users will leave the long comments. These comments can be used by writers. Writers can use those comments to insert one or two keywords whenever they find large comments.
The keywords should not be overstuffed Even if you add keywords, the comment should still look natural. In this way, writers can generate more traffic even by using comments for their posts. https://issuu.com/othlasytmp/docs/202410 |
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