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10-11-2022 |
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You can use headline news or obscure news as your hook. It could be national, international or local.
Let's suppose you're a plumber who discovers that copper prices have dropped suddenly. Copper has been at an all-time high for the past year. This means homeowners will soon be able to renovate their bathrooms or kitchens for less money as copper pipes will cost less.
Or, an earthquake strikes halfway around the globe, killing thousands in a city considered to be at low risk of quakes. You are an owner of an insurance company. You now have an opening to offer advice on whether or not those living in your locale should have earthquake coverage.
Or a celebrity's young daughter gets kidnapped, ransomed and returned home unharmed. Your company makes bracelets that secretly serve as location devices. Your bracelets would have allowed the police to locate the girl within minutes.
Got the idea?
In the first two of these situations, the business seeking publicity serves local customers only, so they should direct their publicity tie-in efforts to local newspapers, TV and radio. The third situation is where the company should first target national publicity as their customers can be found anywhere.
It is easy to get involved with your breaking news connection by calling a media outlet that you believe would be interested in your story and locating the editor or reporter who handles it. It's much easier than you think. You see, tips are the lifeblood of news organizations, so that unlike companies that shield employees from the public, they have to have a system of channeling story suggestions to the proper person.
You can simply call the main telephone number of your media outlet and ask for the "news desk". Then ask who to contact about real estate (for the first example), business (for second), or child safety (for third). When you reach the person covering your topic, explain your news connection in four sentences or less. If you're leaving a voice mail message, end with your call-back number. If you're talking to someone live, finish your pitch, shut up and wait for their response.
This type of pitch can also be sent by email if you have an email address that is reliable for a reporter or tip line. It should be concise and to-the-point. Include a phone number and email address so that you can reply.
When you're trying to interest national media in your story, pitching media outlets one by one takes too much time. Contact the media outlets you believe would be a good match for your publicity angle if you are unsure. The child safety bracelet story would work well on morning TV news programs like "Today" and "CBS This Morning." Otherwise, writing and distributing a press release is the way to go.
A press release presents your news tie-in in a specific journalistic-style format. (Google "sample press release" to find models to follow.) Normally these are 400 words or less - a page or so - in length. To get your press release in front of media people and the general public, use a PR Newswire, PRWeb, or Emailwire distribution service.
Do not delay. What's hot and exciting today may evoke no interest at all tomorrow or next week. Inform yourself now about all the steps described here so that when news breaks that can launch you into the public eye, you're prepared to jump right into action.
1. Keep the Reading Level at the Recommended Level
Every content writer should strive to create understandable content as their first goal. We know that every Google user is not a highly educated person.
I only want to point out that your posts should contain fewer than 1% of the sentences from the 'Flesch Reading Ease Test. So that, every age group of people will understand your content. This results in better traffic generation.
2. Site Speed
Make sure that, your site is working super fast. Users won't wait for more than a few seconds to load pages. To speed up the loading of your pages, remove any unneeded content from your posts. This is one of the simple techniques of OnPage Optimization.
3. Use images and videos
Search Engine Optimizers must include images and videos in all content. Because, humans will easily understand anything by watching images and videos.
A great way to use On Page SEO Techniques is to use Info Graphics (Display the exact message in a single image) in your content.
4. Google Voice Search
The public has changed the way they search. People can now simply use Google Voice Search to ask their questions. By doing this operation they are getting answers very easily. Due to this reason, search engine optimizers need to update themselves by switching to Google Voice Search.
5. Post in Yahoo! Post in Yahoo!
Latest technique of SEO On Page Optimization is publishing our articles in Yahoo! & Bing. We use to publish our posts in Google. But, the latest researches have declared that publish the posts in Yahoo! & Bing will leads to get more traffic.
6. Switch to "https"
Many content writers will use the http protocol while publishing their articles. Here is a new technique to increase the site traffic. Switch to the https protocol from http. It is also a well-known SEO On Page Optimization technique.
7. Use keywords in comments
Gaining the traffic by using comments is also the important technique of On Page SEO Techniques. Google bots will also consider comments. Some users will leave long comments. These comments can be used by writers. Writers can use those comments to insert one or two keywords whenever they find large comments.
Don't stuff the keywords. The comment should look natural even after adding the keywords. This allows writers to generate more traffic by including comments on their posts. https://issuu.com/othlasytmp/docs/235298 |
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